Synopsis of the Magnetic Sponsoring Book

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The Magnetic Sponsoring book is a network marketing training course by home business trainer and teacher – Mike Dillard. He teaches distributors how to overcome their fear of cold calling by getting rid of cold calling altogether.

Basically, the course outlines several network marketing techniques employed on the Internet. In an age where sites like Wikipedia, Google and YouTube are a dominant force, we have seen a 180 degree turn in the network marketing. The prospecting methods, once the bread and butter of millions of network marketing distributors, has been rendered obsolete by the Web 2.0 generation.

The Magnetic Sponsoring book outlines a few key strategies to combat this threat or to take advantage of the Internet wave.

Firstly, it teaches network marketing reps how to use the Internet to brand themselves as a leader in the network marketing industry. The marketer will learn how to look like a famous network marketing that will bring people places. With that kind of attraction power and influence, prospects will be ready to join your network marketing opportunity with cash and credit card in hand, waiting to sign up.

Next, the course talks about the advancement what is called the ‘funded proposal’ system. In this system, it outlines the terrible fact that the majority of network marketing reps who do not make money in the industry quit because they do not have the funds to sustain their business.

Inside one of the chapters of the book, Mike Dillard expounds on the fact that you can monetize your network marketing leads even if they do not buy a single product from you or if they never join your network marketing business.

This is a key concept in creating a good marketing funnel that will completely eliminate cold calling and pestering your friends and relatives.

The course also teaches you how to sort through your leads rather than sell to them. There is a significant difference between sorting and selling because when you sort your leads, you get to pick and choose the right people in your business. You do not need to worry whether they will sign up or not. When you utilize the system to get leads, you will have so many prospects in your marketing funnel that you will never worry about people saying no to you ever again.

All in all, the Magnetic Sponsoring book is a very important course that network marketing reps should understand as the cornerstone of network marketing training.

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Source by Sam Greedly