Whataburger Restaurants Enlists Intra-Focus for Marketing Strategy and Services

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Jacksonville, FL – February 23, 2007

Intra-Focus, a marketing solutions company in Georgetown, Texas, today announces that Whataburger restaurants in Jacksonville, Florida have enlisted the company as their agency of record for store marketing services. The contract with JWB Ventures, which owns nine Whataburger locations throughout Northeast Florida and Southeast Georgia, includes overall promotional strategy, as well as traditional and internet marketing services.

Founded in Corpus Christi, Texas in 1950, Whataburger restaurants have earned a reputation for bigger, better burgers that are made to order. With a strong focus on personalized customer service, 24-hour operation, and literally thousands of possible toppings (36,864 combinations, to be exact), the quick-service restaurants have established themselves as a customer favorite within their communities. All area restaurants are open 24 hours.

Intra-Focus will be providing marketing for all Whataburger locations in Northeast Florida and Southeast Georgia. The marketing solutions company will be in charge of increasing community awareness for individual restaurants as well as the overall Whataburger brand throughout the market. Through traditional print, mail and internet marketing services, Intra-Focus will help promote each location, as well as develop an overall strategy for corporate identity and sponsorship in the area.

“We are extremely excited about working with Intra-Focus,” said Paul Kraszeski, President of JWB Ventures. “They have a rare talent for developing and maintaining relationships throughout the community, and we’re very impressed with their ability to find creative ways to promote our restaurants while staying within the overall image and strategy of our brand.”

“This partnership is an exciting opportunity for both companies,” said Joy McVean, Account Director at Intra-Focus. “These are great restaurants in great locations, and we’re really looking forward to working with JWB Ventures to develop and implement best-of-breed marketing programs aimed at making Whataburger the quick service restaurant of choice within their region.”

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Source by Robert Cowes