When selecting a mascot, start by listing the qualities that you want people to associate with your business. After you’ve narrowed your list down to a few key qualities, select a mascot that exhibits those qualities. For instance, if you want your customers to know that you’re a steadfast company with a good work ethic, then a rhino mascot would be a good choice. If you want to showcase leadership skills, then consider a lion mascot. You must also take into account your audience. Companies who have children as a large portion of the audience should consider selecting a mascot that isn’t frightening or fierce.
A mascot will not only help to promote your business, but it will also create new business ventures for your company. Here are a few of the ways that a mascot can help you:
A well designed custom mascot can become the face of your team, company, or school. Mascots normally create a positive association, and that association can translate to the way a customer feels about a company and its products. Additionally, a company releases new products and a sports team changes players, but a mascot and a strong brand can last forever.
Athletic teams make a large portion of their money through merchandising, and a successful mascot campaign can help to grow merchandising revenue. Teams with popular custom mascots sell dolls, t-shirts, and even jerseys featuring their mascot. As the mascot’s recognition grows, the amount of merchandise that can be sold will grow with it.
Mascots are a great way for a sports team or school to gain corporate sponsors. A mascot with a large following, i.e. from a popular sports team, can use its recognition to help a company grow their fan base. Many companies will help to pay for the costs associated with the mascot in exchange for endorsement of a product.
Your character can also generate revenue by making appearances at special events. Many companies, similarly to sponsoring, will pay to have a well known mascot make an appearance at their events, increasing the fame of your custom mascot and the company sponsoring the event.