Keeping me company on my long walks this week is a set of CD’s by pioneering self-help author Napoleon Hill called “Your Right to Be Rich.”
Unlike other audio recordings of Hill’s works, this product features Hill himself lecturing to a live audience. While I find Napoleon Hill’s written works and audiobooks narrated by professionals valuable, this series is especially compelling, at times electrifying. What is it about the author’s own voice that creates such a powerful impact?
After pondering this question and trying to isolate the impressions received from Hill’s voice from the content of his lectures, I can say this:
* Hill comes across as remarkably grounded. It’s clear from his delivery that he knows who he is and what he believes. He has nothing on his mind other than the lecture he is in the process of giving. He is secure in communicating what he believes rather than trying to impress others.
* Hill obviously cares about his audience. He wants them to believe in themselves and improve themselves. In my opinion, this is something that cannot be faked. I’m now listening to CD #5 of nine, and the audience is responding much more than they did earlier in the series. They are definitely on his wavelength more and more. I know that if I were in his lecture hall, he would have 100 percent of my attention.
* I love his wry sense of humor, which comes across in the way he says things as well as what he says. He has a pleasant, well-modulated chuckle that can occasionally go on for quite a while when he has made a good-humored point about human nature.
Hearing his voice rather than an actor’s deliver his ideas made me like Hill more and want to know more about him. In fact, I have had a biography of Hill in my “buy it later” cart on Amazon.com for more than six months. Today I actually ordered it.
Think now about the essential qualities your listeners pick up from you when they tune into your teleseminars, either by phone or recordings. Imagine how the impressions emanating from your voice influence people on the fence to want more from you – to hire you and purchase your products. Then resolve that it’s time to start or improve your teleseminar programs so your perfect clients can be moved to action by your voice as well as your content.
The impact of the voice is all the more important when it’s essentially you that someone is buying when they do business with you. For instance, if you’re a coach, an attorney, a consultant, an architect, a financial advisor and so on. Are you egotistical or compassionate? Pleasant or severe? Tolerant or close-minded? Listeners pick up such qualities from your voice, often without consciously realizing it.
I’m not certain when the Napoleon Hill lectures I’m now listening to were recorded – perhaps in the late 1940s or early 1950s. Don’t you want the opportunity to electrify people 50 or 60 years from now? That’s another benefit in harnessing your voice. Yes, in producing teleseminars you may be creating a legacy.